Lotus Yeh
葉書宏
lian82717pro@gmail.com
New Taipei City, Taiwan
Skill
Brand & Strategy
Brand Thinking Client Communication Project Leadership Cross-team Collaboration
Product & Design
UI/UX Review Visual Quality Judgment Responsive Design
Frontend
React TypeScript CSS/SCSS Tailwind Astro
AI Collaboration
Prompt Engineering Claude Cursor v0.dev
Tools
Git Figma Vite
Experience
Catch Design
禾意數位創意
Apr 2021 - Dec 2023
- UI/UX Design Consulting: Proactively proposed UI/UX improvements that enhanced user experience and increased engagement rates.
- Interactive Game Microsites: Led end-to-end development of game-based campaign sites, focusing on interactivity and experience optimization.
- Brand Corporate Websites: Collaborated closely with designers to maintain visual consistency and worked with backend teams on API integration.
- Landing Page Development: Delivered creative and technically sound landing pages aligned with client expectations and campaign goals.
- Vue.js Website Maintenance: Took ownership of existing Vue.js projects, implemented client-requested customizations, and improved performance and UX.
Freelancer
Oct 2019 - Apr 2021
- Brand-driven Project Leadership: Adopted an owner mindset to actively participate in decisions, bridging technical execution with business objectives.
- Client Communication & Design Involvement: Went beyond the engineering role to join early design and ideation phases, ensuring alignment between tech and client needs.
- Non-profit Organization Website: Led a team through the full lifecycle of a non-profit website, including design, hosting, and development.
- Automotive Pre-order Website: Independently handled frontend markup and API integration, delivering a smooth pre-order experience that drove sales.
- Storybook Game Website: Used CSS3 to create page-turn animations and built JS mini-games (drag-and-drop sorting, maze, etc.) to boost engagement.
- Bank Campaign Landing Pages: Contributed to multiple bank event landing pages, improving conversion rates through creative design and implementation.
- Digital Agency Portfolio Site: Built a WordPress site with an intuitive CMS so clients could update their portfolio without any coding knowledge.
FLA Digital Creative
法樂數位創意
Mar 2017 - Sep 2019
- Cross-department Collaboration: Coordinated with planning and design teams to ensure design-tech consistency and improve project efficiency.
- Backend Collaboration & API Integration: Worked closely with backend developers on API integration to ensure accurate data flow and dynamic functionality.
- Media Tracking & Analytics: Implemented tracking tags per client requirements to support data analysis, user behavior tracking, and targeted marketing.
- Social Platform Integration: Integrated social media APIs to strengthen the connection between websites and social channels, expanding brand reach.
Tamkang University
Department of History
Jul 2011 - Mar 2016
Blog